“Instead of trying to do everything on your own, I’ve learned so much more about circularity by going out into my community and seeing [what others do] and from working with Innovation Guelph and the Business Centre Guelph-Wellington.”
–Rebecca Prime, Owner/CEO of Beck’s Broth
Impact Over 5-Year Term
Social/Environmental Impact
- Expanded Retail Presence: Beck’s Broth transitioned from direct-to-consumer sales to being available on the shelves of three retailers: The Fountainhead Health Store, Dar’s Country Market, and Vincenzo’s.
- Market Presence: Became a full-time vendor at the local St. Jacobs Market.
- Sales Growth: Experienced a 258% increase in sales since joining the COIL Evolve Pre-Accelerator program.
- Online Presence: Successfully established an online presence, enhancing market reach and customer accessibility.
- Product Diversification: Launched a second product, expanding their product line and market offerings.
Social/Environmental Impact
- Only three ingredients: beef bones, honey, and cacao or coffee
- Their bone broth is sourced as locally and sustainably as possible. Both the cacao and the honey are organic, and the honey is from a local farm.
- 100% of Beck’s Broth’s beef bones are upcycled from a local farm where they otherwise would have gone to waste.
- Glass jars are locally sourced to minimize GHGs and offers a container return program
A nutritionist by trade, Beck’s Broth founder Beckie, identified a dietary gap in gut-strengthening foods and leveraged it into an innovative circular economy business. Beckie recognized the value of bone broth but understood that consumers lacked knowledge in preparing and integrating it into their diets. She decided to upcycle items that would have been landfill waste into nourishing products for the community, aligning with her sustainability goals. The result – Beck’s Broth has reinvented hot chocolate and coffee by creating an innovative line of beverages that use bone broth as their base.
With financial and business support from the COIL Activate program, Beck’s Broth was able to sell its products through other retailers, develop product labels, point-of-sale merchandise, and a new website. Beck’s Broth also upgraded their kitchen space to further expand their production capacity. To keep the momentum going and clients engaged, Beck’s Broth launched a second product: bone broth coffee. In partnership with a local roastery, this new product has the same healthy benefits as the original bone broth hot chocolate utilizing locally sourced ingredients and diversifying their offerings.
